(See my biography page for more information).


Publications:
Do We Actually Look at the Carbon Footprint of a Product in the Initial Few Seconds? An Experimental Analysis of Unconscious Eye Movements

To what extent do consumers attend to the carbon footprint information on products in the kinds of time frame that characterise supermarket shopping?

Article: Print

$US10.00

Article: Electronic

$US5.00
Are we too Optimistic to bother Saving the Planet? The Relationship between Optimism, Eye Gaze and Negative Images of Climate Change

This study investigates the relationship between dispositional optimism and whether people are prepared to look at negative images of climate change using the latest eye tracking methodology.

Article: Print

$US10.00

Article: Electronic

$US5.00